AURA “A LIFETIME OF PROTECTION” PRESS KIT
THE CHALLENGE:
Aura has a suite of new online safety features that can protect you and your family at every stage of life. From protecting kids against cyberbullying, online predators, and mental health impacts from social media; to protecting older adults from phone scams, ID theft, and bank fraud. It’s a very compelling, yet very complicated story.
THE SOLUTION:
We collaborated with Robert Downey Jr. and Joe Russo to tell a simple, yet powerful story. The idea was to visualize one man’s life, from the age of seven to seventy-seven in thirty seconds to show how Aura provides “A lifetime of protection.”
THE RESULTS:
This campaign just launched, so we don’t have any business metrics yet, but we do have over 5 million organic views and counting.