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Talk about a dream project. Our launch campaign for happy™ coffee dropped recently with a charming :30 second commercial and social video post called, “Word Association.” It was quickly followed up with a one-of-a-kind social media stunt for the big game called “#happymonday,” which invited Robert’s fans to play along with him in a series of videos that led to hilarious results. Total organic views for the campaign have already passed 25 million and sales are off to a flying start. See the strategy, the results, and the full campaign here. And huge thanks to our production partner Magnetic Field and our post production partner Visual Creatures for the great work.
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