Why Ad Age again recognized Superconductor as one of the best small advertising agencies in America.

When revealing what led the writers and editors at Ad Age to name us a Small Agency of the Year for the second time, three reasons rose to the top: our talent, our process, and the results we achieve for our clients.

In terms of talent, they noted our recent collaborations with Joe Russo and Robert Downey Jr. for happy™ coffee and our work with Eric André for ElecticForAll.org.

In each case, we worked with A-list Hollywood talent further upstream in the strategic and creative development process than traditional agencies.

To do this, we leveraged the second differentiating feature, our Writers Room process. This unique approach combines the best practices used by Hollywood screenwriters and show runners with collaboration techniques gleaned from decades of ad agency experience.

Finally, Ad Age called out the exceptional results we helped our clients to achieve:

“The Happy Coffee campaign garnered more than 35 million views across social media without paid support and drove so many pre-orders of their products on Amazon that the retailer had to temporarily pause them.”

Meanwhile, “the ElectricForAll.org campaign collectively received more than 50 million views and drove one million visits to the website.”

Huge thanks to all of our clients, partners, and collaborators for helping us earn this honor.

We have some really exciting projects currently in the works, and we’re looking forward to continuing the momentum through 2024 and into 2025.

We’re also thrilled to report that our #HappyMonday campaign for happy™ coffee won a Webby award in the social promotions and contest category.

You can see the full campaign and results here on our website.

COMING SOON: A new blog about the strategic and creative process for developing breakthrough advertising and branded entertainment concepts. Featuring tips, tricks, and insights from some of the world’s best storytellers.

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