PRESS RELEASE
LEADING CREATIVE AGENCY SUPERCONDUCTOR HELPS ROTTEN TOMATOES LAUNCH NEW MOBILE APP WITH BRAND’S FIRST-EVER “SPLAT” AD CAMPAIGN
National Ad Spot—Now Airing Across TV, Digital, In-theater, and Social Channels
LOS ANGELES, CA (July 1, 2025) – Superconductor, the creative agency and branded entertainment studio founded by Hollywood directors The Russo Brothers and Justin Lin, announced today the introduction of a new advertising spot it has created for the launch of Rotten Tomatoes’ new mobile app. As the world’s most trusted source for entertainment reviews and recommendations, Rotten Tomatoes delivers a fresh, mobile-first experience for movie and TV lovers, combining the platform’s most beloved recommendation features with new tools for deeper personalization, social engagement and smarter discovery. Rotten Tomatoes mobile app is now available to download for free on the iOS App Store and will be available for pre-order on the Google Play Store.
Featuring a pristine tomato flying across the screen in slow motion to the sound of Beethoven’s ‘Ode to Joy,’ the ad invites viewers to, “Discover something fresh.” The tomato then collides with a mobile phone with an unceremonious splat before text reads, “The Rotten Tomatoes App is Here. Finally.” The spot, titled “Splat,” was directed by Steven Moses at pf100.
“Rotten Tomatoes is an incredibly iconic and culturally important brand, but they also have this really irreverent attitude,” said Superconductor’s co-founder and Chief Creative Officer Chris Adams. “So we wanted to do something that was both elevated and worthy, and at the same time not take ourselves too seriously.”
The Rotten Tomatoes app brings everything fans know and love, from thousands of movie and TV discovery pages, Tomatometer and Popcornmeter scores, critic and audience reviews, celebrity interviews, trailers, entertainment news and more, all wrapped into an intuitive, mobile-friendly format for today’s on-the-go entertainment seekers. The app also creates a space for fans to curate personal watchlists, leave ratings and reviews, and share their favorites, while following other trusted voices on their social feed. Fans can playfully let their voices be heard by posting Tomojis, Rotten Tomatoes’ new take on popular reactive icons.
The app will also introduce aRTi (currently in beta), Rotten Tomatoes’ official AI assistant, that will serve as a trusted guide to find movie and TV scores, see where content is streaming or available for purchase, with personalized recommendations based on interest to follow. The new app launch marks an exciting new chapter in how fans can engage with entertainment content on Rotten Tomatoes – and this is just the beginning. Upcoming features planned for the app include personalized recommendations based on follows, video reactions, reviews, and more, as well as elevated reviewer profiles for Rotten Tomatoes’ most engaged users.
Rotten Tomatoes has been the cornerstone of entertainment discovery and recommendation for over 25 years, attracting 35MM monthly unique visitors and connecting them to the films and television shows they adore. With the new app, Rotten Tomatoes continues to evolve, deepening its commitment to serving fans with access to first look entertainment previews, trailers, behind-the-scenes exclusives, and original editorial features designed to guide and inspire entertainment discovery.
The new Rotten Tomatoes app is available now to download on the iOS App Store and available for pre-order on the Google Play Store. Additionally. Click HERE to check out Rotten Tomatoes first-ever advertising spot highlighting the app.
ABOUT ROTTEN TOMATOES
As the world’s most trusted and recognized source of movie and TV reviews, Rotten Tomatoes and the Tomatometer score have served as the most reliable home of entertainment recommendations for over 25 years. We offer authentic reactions in a broad range of reviews from professional critics and everyday fans alike in addition to helpful, easily digestible what-to-watch roundups. Not only that, but we help build anticipation and provide fans with access to first-look entertainment previews, trailers, behind-the-scenes exclusives, and more, as well as original editorial features, fun and informative video series, and even books and games. If you're an entertainment fan looking for a diverse range of perspectives curated in an easy-to-understand format, we'll help you find what you're in the mood for and open your eyes to new things to enjoy.
ABOUT SUPERCONDUCTOR
Founded by acclaimed directors the Russo Brothers and Justin Lin, Superconductor is a two-time AdAge Small Agency of the Year. Their mission is to helps brands develop stories as good as the best entertainment from Hollywood.