THE CHALLENGE:
After more than 25 years as the leading website for movie and TV reviews, Rotten Tomatoes was launching their first ever app. They wanted a campaign that was iconic and elevated but also captured their spirit if irreverence.

THE SOLUTION:
We built the campaign around around the simple, artistic image of a tomato flying across the screen in slow motion to the sound of Beethoven’s ‘Ode to Joy.’ The tomato then collides with a mobile phone with an unceremonious splat before text reads, “The Rotten Tomatoes App is Here. Finally.” The campaign ran in-cinema (naturally) as well as on national TV, streaming video, and social media.

THE RESULTS:
- 700% increase in app downloads.
- Listed as a “Top Entertainment App” in the App Store.
- Exceeded all client paid and social media benchmarks